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The Apple Pro page has a regular series of profiles of creative types, everything from photographers to designers, video developers and a myriad of artists. One of the more recent profiles focused on Josha Davis, an artist based out of New York who works in both commercial and non-commercial design. A snippet of the profile is below:

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Davis creates electronically generated graphic compositions of almost unimaginable complexity and individuality. Equally at home with print and electronic media, he builds his own Flash-based programs to combine and recombine colors borrowed from nature with forms that include organic shapes, text elements, and other symbols.

The resulting works of “dynamic abstraction,” as Davis calls them, are fluid, intricate, and unique as snowflakes. There’s an ephemeral quality even to his print work, which captures a single variation in a potentially endless sequence of design permutations.

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A little farther down in the profile Davis talks about defining your niche, and how the work that he is hired to do generally mirrors the work he produces on his own. After all the talk from Chase Jarvis, Junkie XL, Joshua Davis and the other people on the blog who talk about creating your own work and generating your OWN ideas, hopefully you guys are picking up on that theme. This is a large part of the answer to that puzzle of how you go from a kid in college with a camera to a professional who spends the rest of his life making creative, compelling work.

“I’ve always done kind of weird, strange things, and that’s what I get hired to do: weird, strange things,” he says. “The type of work you make is the type of work people will hire you to do.”

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